Today we are talking to Campalyst – the social media analytics company behind the Google Analytics Twitter plugin. Campalyst team is based in Tartu, Estonia, and New York, US, and their CTO Juhan Aasaru shares a few insights into their development process. 

Tell us about yourself. What does your company do?

I am a CTO and co-founder of Campalyst. Campalyst is a 1.5-year-old startup that helps brands to sell more via social media. Companies are spending huge amounts of money for campaigns in social media with little or no clue of how much it helps them earn more. We have build the software that measures the income from social media campaigns and provides the metrics to understand what works and what does not in terms of increasing ROI.

Before founding the startup I was working as a developer and private consultant in Estonia and Ireland.

Sounds good. Can you tell us about your development team? How are you organized?

Besides me – I count myself as developer – there are other 3 full-time developers and one part-time tester. Three of us are working in our development office in Tartu, Estonia. One developer and the tester work from home and occasionally pop into the office. We are a US company and the business office is in New York.

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